PUMA Xetic Tech
Showcasing PUMA's Xetic midsole technology. The goal to was to show how the structure of the midsole would collapse under a step, then spring back to shape. The initial ask was to hide the upper as the design was not finalized. However once the design was complete, I was asked to render the shoe in full. I modeled the entire upper from a rough photoscan and images. Tooling was provided but needed to be remeshed to implement animation.